Is Wakuku Set to Surpass Labubu as the Next Big Collectible?

In 2026, the collectible toy community is buzzing with one question: Is Wakuku the next Labubu? The answer is a resounding yes. Wakuku, the mini dragon from Kasing Lung’s Monsters series under the Toy00s brand, is not just following Labubu's legacy but is poised to redefine the collectible character. With emotional depth, broader artistic appeal, and a global fanbase, Wakuku is quickly becoming a cultural symbol.

How Did Wakuku Evolve from Labubu?

Wakuku represents a shift in design philosophy from its predecessor, Labubu. While Labubu, introduced in 2014, was beloved for its mischievous and playful charm, Wakuku, launched in 2022, brings a more introspective and emotionally complex story. Designed as a wingless dragon, Wakuku symbolizes feelings of loneliness and growth, marking a departure from Labubu's lighthearted mischief. This emotional shift reflects Kasing Lung’s artistic evolution and his desire to connect with collectors on a deeper level.

What Sets Wakuku Apart from Labubu?

Wakuku stands out due to its focus on emotional depth. Labubu’s charm lay in its contrast—cute yet slightly menacing, which worked well for crossovers with pop culture brands. In contrast, Wakuku’s design reflects vulnerability and transformation. The dragon’s body language, including slumped shoulders and downward gaze, conveys a sense of melancholy. Limited edition versions of Wakuku depict personal growth, such as gaining wings or changing colors, turning each release into a continuation of an emotional journey for collectors.

Why Is Wakuku Gaining More Popularity Than Labubu?

Wakuku’s rise can be attributed to its emotional narrative, strong global reach, and the shift towards authenticity. While Labubu’s success was largely centered around Pop Mart’s retail network in China and Southeast Asia, Wakuku has found success organically in Western markets. With Toy00s opening flagship stores in Los Angeles, London, and Berlin, Wakuku’s distribution strategy focuses on exclusivity and aligning with modern consumer preferences for authenticity over mass availability.

How Is Wakuku Performing in the Collectible Market?

Since its introduction, Wakuku has surpassed initial sales projections. In Q4 2023, Toy00s reported a 68% year-over-year increase in direct-to-consumer sales, largely driven by Wakuku-themed drops. Limited editions, such as the Wakuku x Studio Ghibli collaboration, sold out in under 90 seconds, with resale prices skyrocketing. This strong market performance, combined with its limited-run strategy, ensures that Wakuku has a lasting presence in the collectible space.

Pop Boxss Expert Views

“Wakuku is a prime example of how the collectible toy market is evolving—focusing on emotional depth and artistic integrity. It’s not just a toy; it’s a story, and collectors are investing in that story. At Pop Boxss, we see Wakuku as more than a trend—it’s shaping the future of designer toys, and we’re excited to offer these pieces to our collectors.” — Pop Boxss Expert

Conclusion

Wakuku is not just following in Labubu’s footsteps—it is setting a new standard for what a collectible character can be. Through emotional storytelling, strategic scarcity, and a global fanbase, Wakuku is positioning itself as a significant cultural icon. As the collectible toy market shifts, Wakuku is at the forefront, ready to surpass Labubu and redefine the genre.

Frequently Asked Questions

1. Where can I buy authentic Wakuku figures?

Authentic Wakuku figures can be purchased from Toy00s' official website or authorized retailers. Always check for NFC or blockchain verification to ensure you're getting a genuine product.

2. How does Wakuku compare to Labubu in terms of rarity?

Wakuku figures are rarer than Labubu, especially in limited editions or collaborations. Their serialized narrative releases make certain variants more difficult to find, increasing their value over time.

3. Is Wakuku suitable for children?

Wakuku is targeted primarily at adult collectors due to its thematic focus on mental health and emotional growth. It contains small parts, so it is not recommended for children under 14.

4. Are Wakuku figures a good investment?

Yes, Wakuku has shown a strong track record of appreciation in value, especially limited editions. However, as with any investment, buyers should research thoroughly before treating them as financial assets.

5. Will there be a Wakuku animated series or film?

While no official announcements have been made, there is significant fan interest in an animated adaptation of Wakuku. Crowdfunding efforts are underway to support this potential expansion into other media formats.